What Your Product Page Needs

Your Product Page needs to answer the questions your visitor has subconciously every time they visit your page

-Expected layout
-Template
-Price, Image, CTA, Description Above the Fold

-Longer Product - Longer Sales Page with more Content (higher price, more elements)

Branding Questions

1. I know exactly what this product is (looks like)

2. I know exactly how this product works

3. I know how large or small this product is, and where I'm going to put it/how it's going to fit me

4. I know this product can be shipped to me, and I'm willing to pay the cost (free shipping higher conversion rates)

5. I know I can return it

6. I trust this brand (support, quality guarantee, safe checkout) 

---------------------------

ELEMENTS OF YOUR PRODUCT PAGE

1. Good copy (name, description, guarantee) - don't try to get too cute with it

2. Images 

3. Call To Action (be clear: if they are adding to cart, then add to cart. if they are buying now, then buy now) - stand out

4. Price (bold and clear)

5. Reviews - more likely to buy

6. Live Chat (good if you can support it) - integrate with messenger

7. Variations (explain them)

8. Visual Modifications (explain them)

9. Badges - you need trust seals

----------------------------

THINGS THAT CAN HELP BUT AREN'T NECESSARY

1. Videos 

2. Testimonials/Pictures

3. Live Chat

4. Bundle/Upsell/Crossell

Leave a Reply

Your email address will not be published. Required fields are marked *