Instagram Marketing – Shopify
- Instagram Shopify-Store Setup
- Instagram Influencer Post
Pick a product picture for the post
Choose an appealing font & a good color (keep color psychology in mind)
• E.g. “FREE Necklace” – “Today ONLY!”
Must look good (golden ratio), see what works & trust your gut.
Don’t show too much on the picture • KISS (Keep It Simple & Stupid)
When posting on an influencer page • People don’t know who you are & don’t really care
- Let the content speak
- Make it seem it comes from the influencers’ page -> “we dropped our necklace line”; “we are giving away a 100 of our necklaces”
- Don’t tag your own page (-> you can test with tagging your page; does it have a positive/negative effect?)
Extra, “story-post” • Easier/cheaper way to test products
- People don’t know how to price them yet ($5 – $30 for a page from 20k – 300k)
- If they are working, also negotiate package deals & main page posts, link in Bio!
- Instagram Influencer research – Start with sites between 100k-400k
Pick similar Influencers via the suggesting “arrow” (open them in new tabs)
Check the followers: • Blank profile pictures are indicating fake accounts
Aim for an engagement rate of 2.5%-5% • 50k followers should have ~2-3k likes on their posts
- Check this via “phlanx.com”
Check if engagement is real:
• Are similar niche sites commenting?
most likely in Page-groups to boost posts
- sign of bad engagement -> no real buyers
- Are there “real people” engaging? Comments like: “nice”, ”cool”, ”good one” & “love it” are indicating fake profiles
- Are these follow-for-follow sites?
• How are these sites structuring their posts?
- How are they writing their #’s?
- Are they specializing in viral content?
Note: Decent pages may still be good for story-shout outs (decent= “ok” Real-Fake people ratio)
• Ask for statistics/audience insights to target the right audience
- How many views do these stories have?
Build at least a list of 10 – 30 Influencers who produce results
Stack the influencers and line up the posts for e.g. a week in advance!
- Instagram Influencer pricing
Based of engagement
• no less than <1%,
- aim for 2.5% – 5%)
- use phlanx.com
- More info @Instagram Influencer research
Story, post & link in Bio (4-types)
1. 50k = $10 max
2. 50k – 150k = $10 – $15 ($20 – $25 if high engagement)
3. 150k – 300k = $20 – $40 (general range you start with)
4. 300k – 500k = $40 – $60 ($70 if high engagement)
50k + (only if you are already successful in the lower ranges)
- Contacting Instagram Influencers
“It’s a numbers game” – The more you contact, the more will answer!
• Know your numbers, important to scale!
- E.g. Contacted 20 influencer -> 5 shout-outs -> $30 per shout-out -> $80 in profit
- You can calculate with these numbers
Reach out to as many people as possible
Approach different sized Instagram pages differently
Reach out to people who are acceptable for use -> many won’t answer anyways
Use every angle to contact them:
• Phone (if possible)
- write a catchy subject line
- must contain “business-related”
- use Emoji’s, to stick out
- Comment (leave at the 2 most recent posts a comment: “check your DM”)
- Personal pages
- Fan pages
- Big Influencer pages
- Negotiating with Instagram Influencers Push-Pull principle:
• E.g. Influencer asks for $30 shout out:
You: “We are looking for another list of influencers to work with our new store. We usually pay $15 for a shout out on pages with your size & this engagement. We can offer you $25 for a regular post, a story post & a link in Bio because we are looking for a long-term relationship.”
- Barely undercut them and get all 3 options
- Reason they might go lower is that they want to make money
- Convey experience & argue with a long-term relationship -> to argue the lower price
- There is always room for negotiation!
- Finesse negotiating to lower the cost -> risk
- Learn how they think and learn the incentives to get lower costs
- Send products for a “free”- shout out
- Experience is key
Bonus: Getting “free” Instagram Influencer shout outs
Strategy behind it is, don’t pay money upfront & pay with a share of sales
An indicator of a bad site might me:
• you offer a 50% share in sales as payment -> don’t accept means the most likely know that it won’t work on their page (bad engagement)
Best option to close (in general)
• via phone
- Using sales tactics
Note: shout-outs by itself with a payment upfront might be cheaper
Bonus: Testing Shopify drop shipping products on Instagram
- two shout-outs
- two different pages
- two different posts • different picture (+ picture copy)
- different Ad copy (different Emoji)
- differentiate between Social & Emotional Bias
Diversify to isolate the variables & find out what is working and what isn’t.