A quick retargeting tip that few people ever mention!

The quick retargeting tip that very few people ever mention…

 
I was reminded about this when talking with Dimitris on the recent live interview here. 
 
When your store is getting thousands of visitors per day, there’s a good chance many of them are going to Google AFTER visiting your store to search your company. 
 
So you can set up a Name Search campaign to retarget those people. 
 
It’s just a basic Search ad with text – just calling out the benefits of shopping with your store.
 
The keywords are simple: 
 
Your store name
 
Your store name + reviews
 
Set it to phrase match. 
 
And then run it at like $5-$10 a day, depending on how many visitors you’re getting. 
 
Also, I would set up 2 Ad Extensions on your ad – 1 for Contact Us and 1 for Shop Here. 
 
(The Contact Us extension builds trust)
 
To do this, obviously, you need to make sure your Google Analytics is installed and your Conversion Tracking is set up in both Google Ads and Shopify. 
 
I just turned this on a couple of days ago, and it’s already brought in an additional $1000 in sales for $38 spend.
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