CBO Stack Campaign Strategy 🔥

Posted on By Arni BergssonTagged , , , ,
CBO Stack Campaign Strategy
 
This is a nice strategy that helped me take a store from $10K to $20K a day quickly. 
 
And it’s actually quite simple to set up, you just need to make sure you have solid custom audiences. 
 
Because we’re going to Stack the CBO with broader % Lookalikes to get better performance at higher budgets. 
 
I’m still running all my interests and lookalikes that perform well on their own individual CBO campaign. 
 
This is to add on to that for more scale with Lookalikes.
 
It goes like this:
 
You take all your main custom audiences…
 
âž¡ Views
➡ ATC 
âž¡ IC
➡ PUR 
âž¡ Emails
âž¡ Video Views 50%
âž¡ Video Views 75%
âž¡ Video Views 95%
âž¡ Engaged Ad
 
And then create these Lookalikes for each…
 
✅ 1%
✅ 3%
✅ 5%
✅ 7%
✅ 10%
 
Finally, you create a CBO for each custom audience. And in that CBO you create 5 ad sets – 1 ad set for each Lookalike. 
 
So for example – Views
 
CBO Stack – Views
  +Views 1%
  +Views 3%
  +Views 5%
  +Views 7%
  +Views 10% 
 
Your minimum starting budget should be at least $250. 
 
Only 1 ad per ad set. No minimum ad set spend.
 
If the CBO performs well over 2-3 days, then double to $500, then to $1000. 
 
Implement this and let me know how it works! 
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