CBO Stack Campaign Strategy
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This is a nice strategy that helped me take a store from $10K to $20K a day quickly.Â
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And it’s actually quite simple to set up, you just need to make sure you have solid custom audiences.Â
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Because we’re going to Stack the CBO with broader % Lookalikes to get better performance at higher budgets.Â
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I’m still running all my interests and lookalikes that perform well on their own individual CBO campaign.Â
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This is to add on to that for more scale with Lookalikes.
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It goes like this:
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You take all your main custom audiences…
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âž¡ Views
âž¡ ATCÂ
âž¡ IC
âž¡ PURÂ
âž¡ Emails
âž¡ Video Views 50%
âž¡ Video Views 75%
âž¡ Video Views 95%
âž¡ Engaged Ad
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And then create these Lookalikes for each…
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✅ 1%
✅ 3%
✅ 5%
✅ 7%
✅ 10%
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Finally, you create a CBO for each custom audience. And in that CBO you create 5 ad sets – 1 ad set for each Lookalike.Â
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So for example – Views
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CBO Stack – Views
 +Views 1%
 +Views 3%
 +Views 5%
 +Views 7%
 +Views 10%Â
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Your minimum starting budget should be at least $250.Â
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Only 1 ad per ad set. No minimum ad set spend.
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If the CBO performs well over 2-3 days, then double to $500, then to $1000.Â
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Implement this and let me know how it works!Â